What is Included in Our SEO Audit?

An SEO audit is a critical first step in optimizing a website for search engines. By addressing technical issues, optimizing on-page elements, enhancing content quality, and analysing backlink profiles, businesses can significantly improve SEO visibility and attract more organic traffic to your website.

We perform a thorough analysis of various aspects of a website’s SEO performance. Here are the key components commonly included in our SEO audit:

Technical SEO Analysis:

Website crawlability and indexing: Assessing how search engine crawlers access and index website pages.

Site speed: Evaluating page load times and identifying factors that may affect site speed.

Mobile-friendliness: Ensuring that the website is optimized for mobile devices and provides a seamless user experience across different screen sizes.

URL structure: Reviewing the structure of URLs to ensure they are concise, descriptive, and optimized for search engines.

On-Page SEO Evaluation:

Meta tags (title tags, meta descriptions): Analysing the optimization of meta tags for relevant keywords and user engagement.

Header tags (H1, H2, etc.): Checking the use of header tags to structure content and improve readability.

Content quality and relevance: Assessing the quality, relevance, and uniqueness of website content.

Keyword optimisation: Reviewing keyword usage throughout the website, including in titles, headings, and body content.

Off-Page SEO Analysis:

Backlink profile: Evaluating the quantity, quality, and relevance of inbound links pointing to the website.

Link building strategy: Assessing the effectiveness of current link building efforts and identifying opportunities for acquiring high-quality backlinks.

User Experience (UX) Assessment: Navigation and site structure: Reviewing the organization of website pages and ease of navigation for users.

User engagement metrics: Analysing user behavior metrics such as bounce rate, time on page, and pages per session to gauge user engagement.

Local SEO (if applicable):

Local business listings: Ensuring that the website is optimized for local search, including the accuracy and consistency of NAP (name, address, phone number) information across online directories.

Google My Business optimization: Reviewing the completeness and accuracy of the Google My Business profile, including business information, categories, and customer reviews.

Competitor Analysis: Benchmarking against competitors: Comparing the website’s SEO performance with that of competitors to identify areas of strength and weakness.

Recommendations and Actionable Insights: Providing actionable recommendations and strategies to address identified issues and improve overall SEO performance. Prioritising tasks based on urgency and potential impact on SEO visibility.