How to Use Google Ads To Increase Leads and Sales?
Are you looking for a way to increase your sales and bring more customers to your business? If so, Google Ads may be the answer. With Google Ads campaigns, businesses can reach their target audience quickly and easily, connecting with those potential customers who are most likely to purchase from you. This blog post will look at the five different types of Google Ads and how they can help you reach more people and increase your leads and sales.
Google Search Ads
Google Search ads appear on search engine result pages when someone searches for something related to your product or service.
These ads allow you to target users who are already looking for something specific, increasing the chances that they will click through and become customers. Search ads are an effective way to convert viewers into customers, thanks to the Search Network’s ability to directly connect advertisers with people actively seeking products. This inherent intent dramatically increases the likelihood of a successful conversion.
Google Display Network Ads
If you want your ads to reach the most people, then Google Display Network is an effective tool for achieving that goal. Banner ads, leaderboard ads (desktop and mobile), video clips, images, and text-based content can be used with display advertising on Google Display Network. This network includes not just third-party websites but also various apps on both Android and iOS platforms, such as Gmail, YouTube, and more!
Google display network ads appear based on contextual factors such as content type or demographic information. These ads are great for targeting specific audiences and increasing brand awareness, as they allow you to capture the attention of someone who may have yet to actively look for your services or products.
There are variety of display ads to choose from, including responsive ads, retargeting (or remarketing) ads, native ads, and social ads. These ads are best used if you want to reach a broad audience but still target users who are likely interested in your product or service. To ensure your ad reaches the right audience, you can also employ interest-targeted or contextually targeted campaigns for maximum impact! Moreover, topic targeting allows you to pinpoint users who have an affinity towards specific topics to connect with them on a more personal level.
Remarketing ads allow businesses to reconnect with past visitors who have already interacted with their website. This can be done by showing targeted advertisements while they browse other websites or apps on the web. Remarketing is an effective way to remind potential customers about a business and encourage them to come back and make a purchase.
Google Ads is the go-to platform for all digital advertising, but search and display ads are two distinct entities that call for different strategies. Search engine marketing (SEM) relies on users actively looking up an associated keyword or query, a pull mechanism. At the same time, display campaigns employ push tactics to put your message in front of more people.
By harnessing the power of this vast array of sites & applications, which are part of Google Display Network, you can quickly maximise exposure for your product or service among customers across different demographics.
Google Video Ads
Video ads provided by Google are an engaging way to capture viewers’ attention and draw them to your products or services. By creating an interesting short film about a product, companies can effectively tell stories and build excitement around their brand to reach potential new customers. From concisely conveying information to improving sales volume, this marketing approach offers countless benefits with its captivating visuals that will leave viewers wanting more.
Google Video ads can be displayed before, during, or after YouTube videos and allow you to show off what sets your business apart from its competitors in a visually appealing way.
Video advertising is an increasingly important part of any successful digital marketing strategy. There are many different types available to choose from, including skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, bumper adverts for short attention spans, and even out-stream and masthead options creating stand-out branding opportunities.
Google Shopping Ads
Shopping ad campaigns are the ideal tool for businesses to maximise the visibility of their products or services. Showcasing eye-catching visuals on search result pages, they become powerful magnets that draw customers in with an increased chance of directing them to your website.
Google Shopping ads appear on search engine results page when someone searches for products related to your business offering. These ads can direct users to the products page on your website and make it easy for them to purchase without having to navigate through multiple pages first.
You don’t need to worry about bidding on keywords with Google Shopping Ads. All it takes is a product feed that Google’s robust algorithm will analyse, determining when your products will display in search queries.
Google Ads for Mobile Apps
Google App Ads is an excellent medium to promote mobile apps. They run on various Google properties, including Search, YouTube, and the Display Network. You don’t need to create individual ads for App campaigns; Google will do it based on the information you provide.
Best practices for running Google app campaigns include giving Google time to optimise your ads and providing diverse assets such as images and videos.
With the multitude of ad strategies that Google Ads provides, businesses can effortlessly increase their visibility online, reaching more potential customers and driving higher sales.
The five types of Google Ads, i.e., Search Network Ads, Display Network Ads, Video Ads, Shopping Ads, and Mobile App Ads, each have unique advantages. They can be used together as part of an effective online advertising strategy designed specifically for your business needs. So why wait? Get in touch with One Web Digital, and start exploring the power of Google Ads today!
